Moving Sam’s Way – Europcar’s social media competition

Aware of the impact of social media on marketing, the European leader of car rental segment, Europcar, has launched an innovative competition available for the users of the most popular social media platforms.

For two months, starting July 20^th, Europcar’s filming crew will be following two Finnish instagrammers, Samuel and Daniel Taipale through their travels around the world. The vlogs entries from many exciting locations will be posted on dedicated site www.movingsamsway.com, as well as on Europcar’s Facebook channel, on Instagram and on Youtube.

Enter the competition:

In every episode, Samuel and Daniel visit a new place, in a company of local guides, also social media personalities, moving around in a, of course, rental car. The idea of the competition is to guess the location of the next episode, through clues left by the vlog protagonists.  The prize is 15,000 euros and the winner is to be announces on the 9^th of September, the date of the release of the final episode.

See the first episode of Moving Sam’s Way – Australia:

A selection of additional prizes is available too; the participants who manage to guess the make of the models used in the next episode are eligible to win free car rentals.

The campaign targets the audience of 25-35 year old, travel enthusiasts (both real life travellers and social media users interested in travel video content).

Moving Sam’s Way is not the first initiative of Europcar aiming to appeal to their customers via social media. In 2015, the car rental company ran a campaign #MyEuropcarRoadtrip, a contests in which the participants were invited to post video material from their own roadtrips.

The roadtrip through South East Asia, sponsored by Europcar, was the main prize, granted to the author of the video which received most votes from the visitors via social media platforms.